April 2007
From 1864 to the latest 2007 aluminium bottle. Notice the label in the 3rd and 4th bottle are different. In the 1940's when Freddie Heineken took over from where his father left off, he felt that the label was too stuck up and formal. The new label was thus designed in small letters and the "E" given a slight tilt to signify fun. Enjoy your Heineken responsibly.
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